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Author cbj1964 Posted on Categories Search Engine Optimization

Black Hat Tactics: Unmasking the Dark Side of SEO

In the ever-evolving world of digital marketing, search engine optimization (SEO) plays a crucial role in driving traffic to websites. However, not all SEO techniques are created equal. Some methods adhere to ethical guidelines and best practices while others employ black hat techniques to achieve quick results. What is Black Hat SEO? Black Hat SEO use unethical and manipulative techniques to improve a website’s search engine rankings. They violate search engine guidelines and exploit loopholes in the algorithms to allow … Continue reading “Black Hat Tactics: Unmasking the Dark Side of SEO”

Author cbj1964 Posted on Categories Accessibility

Why Website Accessibility is Important to Your Business

Website accessibility and digital inclusion is not only a topic you should care about, it’s also a good business opportunity for your company. From SEO to increased sales to better website performance, the list goes on.  What is Website Accessibility & ADA Compliance? Website Accessibility is the practice of designing and developing websites, mobile apps, website widgets and SaaS in ways that are usable by everyone, regardless of ability.. ADA compliance is the legal requirement for businesses & organizations to … Continue reading “Why Website Accessibility is Important to Your Business”

Author cbj1964 Posted on Categories Local SEO

Local Marketing: 95% of Local Businesses are Failing Without It

Local Marketing for Small Businesses Local marketing is critical to the success of any small business. There are many local businesses opening their doors for the first time. Opening a local business is no small undertaking, and most people don’t realize what goes into it. So, whether you’re a new or established business, don’t overlook the power of local marketing techniques. Here’s an example, a lawyer was bringing in over $1,000,000 a year in business, is now bringing in around … Continue reading “Local Marketing: 95% of Local Businesses are Failing Without It”

Author cbj1964 Posted on Categories Pillar Posts, Topic Clusters

What Are Pillar Pages & Topic Clusters?

Why Pillar Page & Topic Clusters are the Answer to Thin Content & Keyword-Based SEO What do pillar pages & topic clusters have to do with website content & SEO? Well, Google has once again fundamentally changed SEO as we know it. While you still need to have great content and choose the right keywords, with so much content available online, Google now wants to know that you are an authority on your topic. The best way to demonstrate this … Continue reading “What Are Pillar Pages & Topic Clusters?”

Author cbj1964 Posted on Categories Status Quo

Challenging the Status Quo

Challenging the status quo is difficult but, like change it is also necessary. For example, when I was considering moving in with my boyfriend, now husband I was very nervous and uneasy because I had never done this before. I was giving up my apartment, taking everything and moving into someone else’s home in a new town that was very different from what I as used to. I thought, what happens if it doesn’t work out? I knew no one, … Continue reading “Challenging the Status Quo”

Author cbj1964 Posted on Categories Marketing

Empathetic Marketing

Since the pandemic companies have relied more and more on Zoom and other digital ways to interact with prospects and customers. In-person meetings and interactions have pretty much gone by the wayside and yet you still want people to know you’re human and empathize with them. How do we do that? The answer is simple. Empathetic Marketing.. What is Empathetic Marketing? Empathy is the ability to see events and situations from another’s perspective, to put yourself in their shoes. For … Continue reading “Empathetic Marketing”