What Is Social Media Marketing?
Social Media Marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This begins with having a consistent presence on social media. Publishing to social media can be as simple as sharing a blog post, an image, or a video on a social media platform. To ensure that you are maximizing your reach on social media, you need to publish GREAT content that your audience likes and engages with at the right time and frequency. This is something that will be determined over time by trial and error.
Which Platforms Should I Be On?
I get this question often and there seems to be some misinformation on this subject. Part of your research early on in your business should be creating buyer personas. Taking the time to do this will save a lot of time later. While creating buyer personas you need to think about which platforms your target market is on. That’s right. Not the platforms you think they are on, but the platforms your target audience is on.
Another thing you need to do is post relevant information your audience will engage with. A question I get a lot is how often should I post on social media. That’s going to require trial and error. You need to look at your analytics, however, as long as you are posting relevant information I don’ think people will object.
As your business following grow, conversations about your brand will also increase. People with comment on your posts, tag you in their posts, message you directly as well as mention your company. CJ Design & Consulting can help your business with your Social Media Marketing needs.