For years people have claimed that email marketing is dead. Well I’m here to tell you email marketing is the most effective marketing channels and still relevant today. It is one of the best tools for attracting, nurturing and retaining customers. Sure, there are companies replacing email marketing services with instant messaging and texting tools. In addition, the younger generations are connecting with companies via social media platforms, however email continues to be one of the top ways to connect with your audience, for both B2B and B2C.
So now that we know email marketing is relevant today and here to stay, let’s look at 3 Trends Shaping Email Marketing Over the Next Decade.
AI will play an even bigger role in email marketing services
Ever find yourself looking online at a product you didn’t know existed, and now realize you want or need it? That’s AI. It analyzes your shopping and browsing history on sites like Amazon to recommend additional or similar products you might like.
Over the last couple years, there’s been a big uptick in artificial intelligence tools aimed at improving and automating various elements of email marketing services. In fact, Machine learning is expected to really hits its stride in the next several years.
The multiplying effect of email marketing services on other marketing channels
We all know, that executing email marketing campaigns centered around the customer experience is critical. When used strategically, email marketing can be the main driver in delivering that customer experience. However, it must be integrated with your other channels to strengthen their effectiveness and provide a consistent, continuous customer experience.
For example, a potential buyer receives an email with a particular offer or messaging. They may ignore the email initially, but take notice after seeing the same offer on your website or social media channels. This is a common scenario where the second or third touch is what drives the conversion. This is also another reminder of how email can support the success of other channels. Remember it can take 7-10 touches for a prospect to make a purchase.
Making conversions even more seamless
Traditionally, email marketing services have been a one-way delivery system that required anyone interested in your offer to click a link. The link then opens up a landing page in a web browser. Not a big deal, but there’s still a small amount of friction here. What if an email recipient could submit a form or make a purchase from right within the email?
As ESPs continue to evolve, so will the ability to interact with our subscribers without the need for them to leave their inbox. Emails will no longer consist of solely an image and text, but other functionalities that make opening up an email fun and unpredictable. Opening an email may soon be like opening an app, where recipients can interact with a brand or company in real time, take instant advantage of offers, and more.
Email marketing is here to stay
Email is alive and has a prosperous future. The way email marketing looks today may evolve, but this marketing channel will continue to be around for a long time. With the amount of technological advances on the horizon, email will continue to be the most effective and highest-yielding channel we have.
Have questions about email marketing or which email marketing provider is best for your business? Email me @ firstname.lastname@example.org or call me @ 917-334-6385