94% of website visitors reported they close out of a website or didn't trust it simply because of an outdated design. Growth Driven Design (GDD) is a new approach to website design that stops this issue in its tracks. In the GDD approach, websites are continuously updated every month, with substantive changes to keep your users engaged and moving through the buyers journey. It's a three-step, ongoing process.
Phase 1: Strategy
Every great adventure begins with looking at what you already have. That's where a website audit comes in.
Phase 2: Launch Pad
Like all great adventures, the middle section is where everything moves along. This is the real "journey" of the process where changes take place. The function of a launch pad website is to begin setting in motion structural, coding and aesthetic changes, based on user behaviour.
Phase 3: Continuous Improvement
As you enter the last stage of GDD, the adventure isn’t over: it’s only just beginning! Once your launch pad site is live and collecting that precious user data, you can start identifying which high-impact actions can help grow your business from hereon in.