Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.

93% of online experiences start with a search engine. Think about how many times you use a search engine to find things.

Top 5 Reasons Why SEO is So Important

1. Increases Traffic
2. Generate a Positive ROI
3. Gives You Amazing Brand Awareness
4. Builds a Lot of Trust
5. Your Competition Is Doing It. If you don’t do it, you are going to get left out.

Google Dominates Search on Desktop

• There are estimated to be 4.5 billion active Internet users
• Google’s search engine share for desktop is 87%. That’s 8.7 out of 10.

Google Dominates Search on Mobile

• Google’s search engine share for mobile search is 95.67% They dominate an even greater share because so many people are using Android devices. So if you’re not on Google you’re not going to do well.

Just being on Google is not enough. Your position in a search engine IS EVERYTHING!