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How To Create A Social Media Marketing Plan

What is a social media marketing plan?

Every action you take on social networks should be a part of a larger social media marketing strategy. That means every post, reply, like, and comment should all be guided by a plan that's driving toward your business goals

Step 1: Create social media objectives and goals

Step 2: Conduct a social media audit

Step 3: Create or improve your social accounts

Step 4: Get social media inspiration from industry leaders, competitors, clients

Step 5: Create a content plan and editorial calendar

Step 6: Test, evaluate and adjust your social media marketing plan

hootsuite-Social Media Strategy Template-en