ROI: For every $1 spent on email marketing, the average return on investment is $44.
Small business owners estimate that getting an extra hour in their day back from doing their own email (marketing & other activities) is worth $273/hour.
Value: Based on the statistics in the prior box, that same small business owner can run a 6-month email campaign of 1,000 contacts with 5-7 touchpoints per month and save at least 10 hours/week ($2,730) for other important activities as well ESTIMATE an ROI of $440.
Additional savings can be incurred by hiring CJ Design & Consulting run these campaigns for your business
Email vs. Social Emails gets delivered more than 90% of the time, while Facebook posts reach just 2% of fans. Marketers ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention.
Mobile: 51% of people today read their emails on a mobile device (38.8% smartphone, 11.9% tablet), and consumer adoption of mobile devices continues to rapidly increase. 71.2% will delete an email immediately if it does not display correctly.
Engagement: Emails with social sharing buttons increase click through rates by 158%. 64% of people say they open an email because of the subject line.
Email Personalization: 74% of marketers say targeted personalization increases customer engagement. Personalized promotional mailings have 29% higher unique open rates and 41% higher unique click rates than non-personalized mailings.