Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience, with the objective of driving profitable customer action.

There are as many types of content marketing as there are types of content--far too many to cover here.  Here are five examples to help your mind start percolating.

1. Infographics. These are generally long, vertical graphics that include statistics, charts, graphs, and other information. An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic. Infographics are great for making complex information easy to digest. 
2. Webpages. A web page (or webpage) is a specific collection of information provided by a website and displayed to a user in a web browser. A website typically consists of many web pages  linked together in a coherent fashion. The name "web page" is a metaphor of paper pages bound together into a book.
3. Podcasts. While podcasts can technically be videos, they are mostly audio files, much like music MP3s. In terms of content, they cover everything from music to comedy, though typically the programs sound like talk radio shows.
4. Videos. Video is an electronic medium for the recording, copying, playback, and display of moving visual media.
5. Books. Like movies, people often think of books as selling themselves, but savvy marketers don’t sell books just to sell books, they sell books as marketing tools. Although with self-publishing it’s easier than ever to publish a book, there is still the perception that it’s difficult and that only reputable professionals can publish a business book. Publish your own, and even if people don’t read it you can still use it as a form of content marketing every time you’re introduced as “Author of…”

Those are just a few examples of content marketing. I could also have mentioned white papers, ebooks, apps, public speaking, presentations , and blogs. Entire books have been written on using each of these in content marketing efforts