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Email Marketing Statistics





Topic Stat 1 Stat 2
ROI For every $1 spent on email marketing, the average return on investment is $44.25 Small business owners estimate that getting an extra hour in their day back from doing their own email (marketing & other activities) is worth $273/hour
Email vs Social Emails gets delivered more than 90% of the time, while Facebook posts reach just 2% of fans Marketers ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention
Mobile 51% of people today read their emails on a mobile device (38.8% smartphone, 11.9% tablet), and consumer adoption of mobile devices continues to rapidly increase 71.2% will delete an email immediately if it does not display correctly.
Engagement Emails with social sharing buttons increase click through rates by 158% 64% of people say they open an email because of the subject line
Email Personalization 74% of marketers say targeted personalization increases customer engagement Personalized promotional mailings have 29% higher unique open rates and 41% higher unique click rates than non-personalized mailings

917.334.6385                             carolyn@cjdesignandconsulting.com                             https://www.cjdesignandconsulting.com